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TRUSTEE
  TRUSTEE 1
  Offers, negotiations and conclusions for clients  
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Management
externer LinkProf. Dr. Herbert Stoyan
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1 Benefits  and Definition of the problem
  2 Solution  and Application
  3 Team and contact
 
  Benefits
Customer-friendly service with absolute safety
Personalisation on the Internet is an important trend that can help suppliers make their offers more customer-friendly. But for you as the user this entails a number of risks and unwanted side-effects. TRUSTEE helps customers use this personalisation for themselves and at the same time guarantees their anonymity and personal protection.
 
  Definition of the problem
Find and compare complex products online
  Manufacturers and sellers in every line of business are increasingly offering their products on the Internet. Customers often find it hard to find the right offer from this variety, to compare these and choose the right product at the best price. This is particularly true of complex products that require explanations such as financial services. The customer often does not know enough about the business to make a competent choice.

What does personalisation mean?

Personalisation means that the Internet supplier uses customer data to tailor their offers to the customer. The customer normally has no control over the profiles that the suppliers save. He doesn't know which data is recorded, nor which conclusions the supplier draws from this data on the basis of their customer models.

Whereas the customer can often control the information he gives the supplier through direct entries in search masks, data can be collected and saved by the supplier by monitoring the information and purchasing behaviour of the customer that the customer does not agree to. By combining the profiles obtained in this way from various fields of life a person can quickly become a "transparent person" - this means that the owner of the profile can "read" and manipulate the customer . What's more, customer profiles are often based on post data. So if a customer's situation changes, e.g. his status, his interests or wishes, the profiles that have been collected may hinder an optimum conclusion of business.

Advantages of personalisation
But personalisation also has unbeatable advantages: If the supplier has a flexible range of products he can offer products that ideally meet the customer's needs in an ideal case. The customer looking for a product is given aids that help him reach a purchase decision - provided the correct data has been collected. The supplier can also advertise specific, relevant products, making the advertising more interesting for the customer too.
   
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1 Benefits  and Definition of the problem
  2 Solution  and Application
  3 Team and contact

 
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SIKOWO 1 SIKOWO 2
  • Tracking persons
  • Image processing with several video cameras
  • Situational, personalised
  • Tracking of movement
  • Recognition of pointing actions
  • Control and regulation
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SIPBILD 1 SIPBILD 2
  • Evaluating video sequences
  • Controlling complex systems through gestures and facial expressions
  • Application in environments with changing conditions
  • Recognizing more facial expressions and gestures.
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SIPADIM-1 SIPADIM-2
  • Controlling complex systems
    through natural speech
  • Context-dependent dialogue
    management
  • Self-Explanation of the
    System
  • Guiding the user
  • Plan-based processing
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COSIMA B2B COSIMA T
  • Sales agent
  • Fully automated
  • Sales psychology dialogue
  • Individual Travel
    Composition
  • COSIMA in Tourism
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SIPKIS SIPKIS 2
  • Personalised financial
    services
  • Risk and flexibility taken
    into account
  • Situations and roles
  • selection of efficient and individual portfolios
  • legal regulations
  • taxes and social capital
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SIPREACT SIPREACT 2
  • Adaptive documents and workflows
  • Recommender system prototype
  • Adaptive information and assistance systems
  • Tools and author support for document variants
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Role and company modelling
  • Operational information systems that adapt to situations, roles and personal preferences
  • User-friendly, individualised man-machine dialogue
  • "Just-in-time" data acquisition to meet specific needs
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TRUSTEE 1 TRUSTEE 2
  • Fiduciary offers, negotiations
    and conclusions for clients
  • Anonymity guaranteed on
    the Internet
  • Application-based selection
    of products
  • Help to decide the quality
    of extracted offers